“Creating a foundation to strengthen core technologies and business models for future mobility”
Daedong Mobility working with Daegu Metropolitan City on future mobility businesses
-. Daedong selected as an “anchor company” for Daegu's mobility complex, tasked with creating an industry ecosystem for BSS-type e-scooters across Daegu
-. Company looking to accelerate the commercialization of autonomous driving LSVs being promoted with domestic platform companies, and considering conducting verification tests in Daegu
-. Daedong also wants to upgrade its all-round business capacities by internalizing core mobility technologies through the “Daedong-KAIST Mobility Center”
Daedong Group's smart mobility subsidiary Daedong Mobility (CEO Won Yu-hyun) was selected as an anchor company [i] in the finished vehicle sector for the “Mobility Motor Materials, Parts, and Equipment Complex” commissioned by the Daegu Metropolitan City Government (Mayor Hong Joon-pyo). On September 6, the company announced its new investment agreement with the City Office.
The Complex is a policy-driven project to make mobility and motor companies globally competitive at national and regional levels. Daegu highlighted the fact that the Daegu National Industrial Complex, which is home to a large cluster of components suppliers for the electric mobility industry, Daegu Technopolis, and Dalseong 1st and 2nd industrial complexes, which could be converted to produce components for electrified mobility solutions, are optimal locations for the Mobility Motor Materials, Parts, and Equipment Complex. The City won its bid in July earlier this year. Daegu plans to develop the Complex into a global foundry-type motor industry base with seven anchor companies and more than 100 companies in the materials, processing, motor, parts, modules, and finished vehicles sectors by 2030.
As an anchor company for the automobile sector, Daedong is looking forward to working closely with the City to develop and commercialize future mobility technology, including a Battery Swapping System (BSS) e-scooter, 0.5t electric truck for deliveries, autonomous LSVs for passenger transportation, etc. at a much faster pace. To this end, Daedong plans to first supply e-scooters to the Busan, Daejeon, and Gimhae regions starting this year and collect data from delivery riders. Using this data, Daedong will then build a strategic business model to differentiate itself from existing companies with unique services related to vehicle maintenance, rider safety, and convenience. Daedong Mobility completed its S-Factory at the end of last year, and it now plans to focus on creating an industrial ecosystem for BSS-type e-scooters as an anchor company for finished vehicles in Daegu, which serves as its production and service base.
Moreover, the company is expected to speed up its development of autonomous driving LSVs for passenger transportation, which is being promoted together with other domestic platform companies. An LVS is an autonomous driving mode of mobility used for low-speed movements and logistics delivery within specific facilities and urban centers. Last month, Daedong Group used Daedong Mobility golf carts to create an LSV that applied autonomous driving technologies such as autonomous driving architecture, high-precision map construction, object detection SLAM, and driving control SW. It hosted a session demonstrating the new LSV at KAIST's Munji Campus. Daedong Mobility is also considering conducting demonstrations in downtown or industrial facilities to test LSV products and establish a viable business model. The company expects to be selected as an anchor company and establish a collaborative system with Daegu City as well.
To this end, Daedong Mobility is speeding up its development of mobility products by internalizing core technologies such as automation, electrification, and intelligence, which drive competitiveness in the mobility sector, through the “Daedong-KAIST Mobility Research Center.” To supplement its e-scooter, which was launched early this year, Daedong wants to completely reorganize its sales service network to increase sales with more sophisticated customer management and prompt services. Furthermore, the company is looking to strengthen its mobility business across the board, including core technology, product design, production, quality, and sales services.
Meanwhile, Daedong Mobility signed an investment agreement with the Daegu Metropolitan City Government at Daegu City Hall on September 5 to become an anchor company for the new Mobility Motor Materials, Parts, and Equipment Complex. The event was attended by representatives from seven anchor companies, including Daedong Mobility CEO Won Yu-hyun, BorgWarner CEO Jeong Ji-won, Star Group Ind. Co., Ltd. CEO Kong Koon-seung, Yulim Tech CEO Cho Hyun-ho, EraeAMS CEO Choi Chil-seon, and Koa Automotive CEO Kim Won-seok.
[i] What is an anchor company? A company that plays a leading role in a specific industry or region. It plays an important role in promoting the development of that industry, creating jobs, and revitalizing the local economy.