DAEDONG 대동 DAEDONG

About Company Corporate Identity

History and challenge reaching for the centennial corporation, embodying change and the leap toward a future agriculture leading company

  1. HOME
  2. About Company
  3. Corporate Identity
  4. CI Policy

Future Agriculture Leading Company, Daedong

Daedong has developed a new CI as a point of inflection to grow stronger as a leader in global agricultural development and innovative agricultural machines.
Maintaining the existing Daedong philosophy and heritage of the ‘steel bull’ symbol, the newly changing image of Daedong moving toward the future is expressed in a more sophisticated and precise design. The steel bull symbol is sharper and angled to reflect the more innovative image of Daedong, and the font design was changed to italic, tilted slightly to the right, to express the progressive and futuristic image of the company.

Symbol Mark

Symbol Mark

Wordmark

Wordmark

Signature

Left-right combination - Default type

좌우조합 - 기본형

Top-bottom combination - Default type

상하조합 - 기본형

Top-bottom combination - Emphasis type

상하조합 - 강조형

Logotype

Korean

국문CI
국문CI
국문CI

English

영문CI
영문CI
영문CI
영문CI

Color System

Main Color

Daedong Red CMYK _ M90 Y100
RGB_ R239 G64 B35
PANTONE 485C

Daedong Black CMYK _ K100
RGB_ R35 G31 B32
PANTONE Black C

Metalic Color

Silver CMYK _ C45 M34 Y34
RGB_ R138 G141 B143
PANTONE 877 C

Gold CMYK _ C25 M56 Y51
RGB_ R133 G113 B77
PANTONE 872 C

Sub Color

Daedong Light Gray CMYK _ Y3 K15
RGB_ R220 G220 B215

Daedong Medium Gray CMYK _ Y3 K45
RGB_ R158 G159 B156

Daedong Dark Gray CMYK _ Y3 K80
RGB_ R88 G89 B88

Daedong Future Green Light CMYK _ C55 Y25
RGB_ R106 G200 B199
PANTONE 325 C

Daedong Future Green CMYK _ C100 M45 Y40 K15
RGB_ G103 B123
PANTONE 315 C

Daedong Burgundy CMYK _ C30 M90 Y75 K40
RGB_ R122 G38 B43
PANTONE 188 C

Download