대동 DAEDONG
About Company Corporate Identity
Capturing evolution and development of a future agtech platform: Daedong's history and challenges as a potential centennial company
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Future agriculture leading company, Daedong
Maintaining the existing Daedong philosophy and heritage of the ‘steel bull’ symbol, the newly changing image of Daedong moving toward the future is expressed in a more sophisticated and precise design. The steel bull symbol is sharper and angled to reflect the more innovative image of Daedong, and the font design was changed to italic, tilted slightly to the right, to express the progressive and futuristic image of the company.
Symbol Mark
Wordmark
Signature
Left-right combination - Default type
Top-bottom combination - Default type
Top-bottom combination - Emphasis type
Logotype
Korean
English
Color System
Main Color
Daedong Red
CMYK _ M90 Y100
RGB_ R239 G64 B35
PANTONE 485C
Daedong Black
CMYK _ K100
RGB_ R35 G31 B32
PANTONE Black C
Metalic Color
Silver
CMYK _ C45 M34 Y34
RGB_ R138 G141 B143
PANTONE 877 C
Gold
CMYK _ C25 M56 Y51
RGB_ R133 G113 B77
PANTONE 872 C
Sub Color
Daedong Light Gray
CMYK _ Y3 K15
RGB_ R220 G220 B215
Daedong Medium Gray
CMYK _ Y3 K45
RGB_ R158 G159 B156
Daedong Dark Gray
CMYK _ Y3 K80
RGB_ R88 G89 B88
Daedong Future Green Light
CMYK _ C55 Y25
RGB_ R106 G200 B199
PANTONE 325 C
Daedong Future Green
CMYK _ C100 M45 Y40 K15
RGB_ G103 B123
PANTONE 315 C
Daedong Burgundy
CMYK _ C30 M90 Y75 K40
RGB_ R122 G38 B43
PANTONE 188 C
Incorrect Usage
The signature is one of the important assets that forms Daedong's image as a corporation and as such, it shall always be used in a consistent form and manner. When using the signature, the user shall understand the shape and color, and use the signature in compliance with relevant regulations. As in the examples presented in this Design Guide, the use of arbitrary shapes or colors shall be absolutely prohibited as it may cause confusion to the company image.
When the size of components is changed
When the shape of the components is changed
When random fonts are used
When used in a tilted angle
When a color other than the designated color is used
When a color other than the designated color is used
When used on a background of similar color, brightness, or saturation
When used on a background of complex patterns
When used on a background with unclear color levels
