Daedong Participates in “AGRITECHNICA 2025,” Europe’s Largest Agricultural Machinery Exhibition
Daedong Participates in “AGRITECHNICA 2025,” Europe’s Largest Agricultural Machinery Exhibition
-. Company joins AGRITECHNICA for the first time as it targets double-digit growth and at least a 3 percent market share in Europe by 2026
-. Exhibit divided into an “AI to the Field” zone and a sales zone to showcase Daedong’s present capabilities and future technologies
-. Company to continue expanding its mid- to large-horsepower tractor business in Europe and begin full-scale rollout of compact construction equipment in 2026
Daedong (Co-CEOs Kim Jun-sik and Won Yu-hyun), a leader in future agriculture, announced on November 20 that it participated in AGRITECHNICA, Europe’s largest agricultural machinery exhibition, presenting a wide range of key products under its future business slogan, “AI to the Field.”
AGRITECHNICA is one of the world’s four major agricultural exhibitions, featuring more than 2,800 agricultural companies from 53 countries and attracting nearly 500,000 visitors. With a goal of achieving double-digit revenue growth in Europe and exceeding a 3 percent market share by 2026, Daedong took part in this year’s exhibition with the theme “Earth is our playground” to strengthen recognition and competitiveness of its global brand, KIOTI. This year marks Daedong’s first appearance at AGRITECHNICA, underscoring the company’s commitment to accelerating its European expansion.
During the event, held in Hannover, Germany, from November 9 to 15, Daedong operated a booth of approximately 420 square meters (about 120 pyeong). The booth consisted of two areas: the “AI to the Field” zone and the sales zone, where the company exhibited ten products spanning tractors, multipurpose vehicles, and compact construction equipment for the European market. “AI to the Field” reflects Daedong’s vision to apply AI directly to agricultural operations and transform farmers’ work through advanced technology.
The zone showcased technology-intensive products representing the company’s future agriculture capabilities. Among them was the new HX model, Korea’s first vision-based AI tractor equipped with Level 4 autonomous driving technology and an AI learning model. The tractor can recognize its surroundings and complete unmanned autonomous operations. Positioned as an innovation that will help redefine future farming through data-driven precision agriculture, the model is scheduled for release in Korea in March 2026, followed by its launch in Europe in 2027.
The autonomous carrier robot and electric autonomous zero-turn mower were presented as part of Daedong’s expanding electrified smart farming solutions. The carrier robot is being developed with features tailored to European working conditions and customer needs, with plans to introduce a weeding function in 2026 and a spraying function in 2027. These additions will allow the robot to serve as a multi-purpose field platform capable of carrying, weeding, and spraying.
In the sales zone, Daedong highlighted tractors across a full range of horsepower classes, including newly launched models and its core products developed specifically for Europe. The company is refining its sales strategy in the region by prioritizing growth in mid- and large-horsepower tractor segments.
Ahead of its full-scale entry into the European compact construction equipment market, Daedong displayed a compact track loader as well. Beginning in the fourth quarter, the company will push forward with equipment sales in Europe and plans to expand its local dealer network in 2026 as it gradually builds out its presence in the CCE market.
Daedong highlighted differentiated service offerings designed to strengthen customer trust in the region, including “KIOTI Connect” and the “seven-year warranty program” available exclusively from Daedong among agricultural machinery brands in Europe. The extended warranty program is regarded as a strong demonstration of Daedong’s confidence in product quality and its customer-first management philosophy.
During AGRITECHNICA, Daedong hosted a European distributor conference where the company shared its mid- to long-term vision and targets with local partners and reaffirmed its commitment to achieving its 2026 business objectives.