대동 DAEDONG

-. The ad focuses on an AI and robotics-driven future of agriculture under Daedong’s new business slogan, “AI to the Field”

-. The video features Daedong’s agricultural robots, autonomous tractors, agricultural agent services, and other solutions under development

-. As Daedong begins its transformation into an AI and robotics company, the ad reinforces its image as a leader in future agriculture

 

Daedong (Co-CEOs Kim Jun-sik and Won Yu-hyun), a leader in future agriculture, announced on April 8, 2026, that it has released a new corporate advertisement presenting its vision for the future of agriculture under the slogan “AI to the Field,” which reflects the use of AI in real-world agricultural settings.

 

 

 The advertisement visually captures Daedong’s vision for building sustainable agriculture through future technologies such as AI and robotics as the agricultural sector faces mounting challenges from climate change and the decline of rural populations. Rather than simply listing technologies, the advertisement focuses on presenting an integrated future in which AI, robotics, and data-driven agricultural solutions are connected to real farming environments. 

The video shows, in sequence, robots harvesting crops under human supervision in smart farms, unmanned autonomous tractors operating in open fields, and drones collecting crop growth data. The collected data is then linked to an AI agent-based system that supports decision-making through analysis and prediction.

 These scenes represent Daedong’s ambition to move beyond agricultural machinery manufacturing and become an integrated agricultural solutions company serving the full range of future farming operations. In particular, the advertisement emphasizes that AI is not merely artificial intelligence in concept, but a practical tool that can be deployed in the field to support farmers, solve real-world problems, and improve the quality and productivity of agriculture.

 Since announcing its future agriculture vision in 2020, Daedong has steadily advanced core technologies, including autonomous tractors, agricultural robots, smart farms, and connected platforms. Early last year, the company commercialized precision agriculture solutions and autonomous transport robots, and its robot and combine harvester received government certification as new technologies. In April this year, Daedong will launch an AI tractor in Korea that uses vision AI to make decisions and perform tasks independently. Daedong plans to make 2026 the first year of its transformation into an AI and robotics company, further strengthening its position as a leader by accelerating the “realization of future agriculture” and expanding the use of agricultural AI and robotics products in Korea.

 

 

 Choi Geun-yeong, Head of Daedong’s IMC Division, said, “Through this video, we aimed to show Daedong’s vision for future agriculture: using AI, robotics, and data technologies to overcome the physical and environmental limit

 To mark the launch of the advertisement, Daedong will hold a two-week viewing event from April 10 to 24. Participants can enter by ▲ subscribing to Daedong’s official Instagram account and Daedong TV’s YouTube channel ▲ watching both Daedong’s corporate advertisement and its “AI Tractor” product advertisement on Daedong TV and leaving a comment on each video ▲ submitting screenshots of the comments through the event form. Daedong will award mobile vouchers for fried chicken to 20 randomly selected winners.