대동 DAEDONG

-. The fair draws 250,000 visitors and 432 companies from 80 countries, with Daedong showcasing 13 KIOTI tractor models

-. Daedong enters the tractor driving competition with the HX Series, an event limited to two companies invited by the organizer based on brand competitiveness

-. Building on cumulative sales of KRW 23 billion, Daedong plans to expand its dealer network and hold roadshows in the second half, targeting a 5% market share

 

Daedong (Co-CEOs Kim Jun-sik and Won Yu-hyun), a leader in future agriculture, announced on April 14, 2026, that it participated in the 2026 Konya Agriculture Fair, Türkiye’s largest agricultural trade fair, held from April 7 to 11 local time in Konya, Central Anatolia.

 

 

Türkiye is one of the world’s seven largest agricultural machinery markets, with tractor demand projected to reach 40,000 units this year. The Konya Agriculture Fair is Türkiye’s leading agricultural trade fair, covering key agricultural sectors including agricultural machinery, tractors, livestock equipment, and smart farming technologies. Now in its 22nd year, the event brought together 432 companies from 80 countries and attracted 250,000 visitors. Daedong officially launched the KIOTI brand at the fair in 2024 and returned for its third appearance this year to further strengthen its presence in the local market.

At this year’s event, Daedong set up a 300-square-meter booth, equivalent to about 90 pyeong, and showcased 13 tractor models currently sold in Türkiye, including five mid-to-large HX Series models, four RX Series models, two mid-to-small DK Series models, and two CK Series models. This year’s exhibition centered on the HX Series, highlighting mid-to-high horsepower models that are especially popular in Türkiye. The booth drew about 100,000 visitors, highlighting strong market interest in KIOTI, and Daedong converted that interest into tangible business results by signing more than 20 contracts during the fair.

 

 

Daedong focused on raising the visibility of the KIOTI brand at this year’s fair. The company stepped up on-site promotion and hands-on marketing to draw more visitors to its booth and build a stronger foundation for local retail sales. 

Daedong also took part in the Arena Competition, a special program for which the organizer selects only two companies from all exhibitors. Last year’s participants were Kubota and Landini, and Daedong’s selection from among 432 exhibitors this year points to the growing recognition of its product competitiveness and brand influence in the local market.

The Arena Competition is a hands-on event where visitors drive tractors fitted with attachments through an obstacle course, with the fastest completion time determining the winner. It is one of the fair’s high-profile programs because it gives visitors a chance to experience a tractor’s driving performance, handling, and operational stability in conditions close to real farm work. 

 

 

Daedong entered the competition with its 130-horsepower HX model, giving visitors a firsthand look at the HX Series’ power, precise handling, and strong work performance. The company said the competition’s broadcast on Agro TV, Türkiye’s agricultural television network, also helped expand KIOTI’s brand awareness among local farmers and prospective customers.

 

 

Since entering the Turkish market in 2024, Daedong has quickly built momentum, with cumulative sales reaching KRW 23 billion. The company has continued to build awareness of the KIOTI brand through roadshows across Türkiye’s major agricultural regions and participation in key local trade fairs. This year, Daedong plans to continue these market-facing activities as it accelerates its expansion in Türkiye. 

Daedong will also run invitation programs for top-performing and existing dealers this year to strengthen brand loyalty and dealer relationships. At the same time, the company plans to add 10 new dealers, mainly in central Türkiye, to build a stronger foundation for future growth. Daedong is stepping up its push in Türkiye with a mid- to long-term target of reaching a 5% market share.