Daedong wins “2024 North American Dealer’s Choice Award”
“KIOTI, no. 1 most satisfying tractor for North American dealers”
Daedong wins “2024 North American Dealer’s Choice Award”
- No. 1 in overall satisfaction (tractor category) from the 2024 Dealer Satisfaction Survey hosted by the North American Equipment Dealers Association
- Great overall satisfaction score compared to other global agricultural machinery manufacturers proves that KIOTI is now a top-shelf global brand
- The KIOTI brand is known for its capable and competent products in North America with HX&RX, and Daedong has been improving dealer satisfaction with online technical training since 2021
Daedong (Co-CEOs Kim Jun-Sik and Won Yu-Hyun), a leader and pioneer in future agriculture, announced on October 2 that KIOTI, the company’s overseas export brand, earned first place in overall satisfaction (tractor category) in the 2024 Dealer Satisfaction Survey hosted by the North American Equipment Dealers Association (NAEDA) and won the “Dealer’s Choice Award.”
NAEDA was founded in 1900 and currently has 4,000 dealer members across North America. Every year, a satisfaction survey gets underway among dealers in North American (49 US states, ten Canadian states) in four categories: (1) Full line (manufacturers of tractors and construction equipment), (2) Tractors, (3) Short line (small construction equipment), and (4) Gardening equipment. The top brand in each category is rewarded with the Dealer’s Choice Award. The Dealer's Choice Award is given to the brand that ranks first in overall satisfaction in each category. This year, survey was conducted online for two months from March to May, and dealers were asked to evaluate twelve items, including product quality, technical support, parts quality control, and customer service, on a 7-point scale.
The tractor category featured Korean agricultural machinery companies, such as Daedong's KIOTI, and global brands, such as Yanmar. Here, KIOTI won first place with 5.48 points (out of 7). KIOTI earned a higher overall satisfaction score than major global agricultural machinery brands such as John Deere, AGCO, and New Holland in the full-line sector, and winning the Dealer’s Choice Award means that KIOTI has now proven its reputation as a top-shelf global brand.
A closer look at the results show that KIOTI rated highly in terms of product quality, product technical support, and communication between dealers. Daedong believes that earning respect for its technological prowess with the HX and RX (GX in Korea) tractors, which targeted the mid- to large-sized tractor market with 60 horsepower or more, and the ongoing online technical training were important factors in winning the Award. In this regard, Daedong has been using the e-learning platform “SCHOOX” to offer free online technical training on KIOTI products to North American dealers since 2021.
